Every season there is the one stand-out colour that almost every designer has incorporating into their collection. Spring Summer 17, the colour of the season was pink. Céline, Valentino, Balenciaga and Topshop brought us all shades of pink, with fuschia being the go-to. You couldn't go wrong as long as you were wearing pink.
But as usual, from season to season, trend forecasters and designers like to switch it up and this time is now different. From what we have seen so far from the Autumn Winter 17 shows, purple is the new pink.
A sign of power, royalty and wealth - shades of lavendar, lilac and mauve are all you should be wearing come Fall.
Here are some of the best from AW17 so far.