Wednesday 23 August 2017

Macdonald x McDonald's

And the most random collaboration of the year goes to... Julien Macdonald and McDonald's.

One of the most sort after designers, Macdonald, has teamed up with the fast-food restaurant to design a jewel-encrusted box to mark the expansion of the chains Signature Collection across the UK.

 

Only 1,000 of the diamante-studded boxes are being released at special events in branches of the chain throughout the UK.

Speaking on the collaboration he said: "This was something different and as a designer I am always looking for different things to do.

"The inspiration for the design came from baroque embroidery and furniture I like. The original is covered in real crystals and all different kinds of metallics and colours.

"It was almost like creating a jewellery box - I hope it becomes a collector's item."

Vice-president of marketing over at McDonald's, Emily Somers, said: "To partner with such an iconic designer as Julien Macdonald is fantastic."

The Signature Collection, including beefburgers, will be available in 900 chains by the end of the year.

And if you just can't wait and don't want to miss out on the chance of getting your hands on a bo, head over to the McDonald's website where you can sign up to events at various branches that'll have the limited edition boxes.

No comments:

Post a Comment