Scandi Style

 

Denmark, Sweden and Norway, the three countries with the greatest aesthetic have fast become the leaders of the trendsetting world.

The simplistic Scandinavian style has taken over all aspects of the design world; from fashion and street style to interiors, they simply can do no wrong. We now no longer look to the main fashion capitals of the world. Copenhagen and Stockholm have become the front-runners for inspiration - the effortless and minimalistic style has put Scandinavia well and truly on the map. 

With Danes going for a more playful feel, Swedes opt for a more minimalistic approach and the Norwegians upt the anty with glamour and embellishment. The differences are subtle but they are definitely there.

So just how do you nail the Scandi style?

Well, you'll need a few staple items and then build you're wardrobe around them. First up, you'll need a great coat - the ultimate coat you can go for is a camel navy or grey trench coat, knit coat or blazer; something that'll go with everything. Next up, pair with a simple pair of blue jeans - no rips or tears, nothing distressed just plain blue. Go for Mom jean instead of super skinny, this way you'll get that relaxed feel.

As for the top half, it's all about layering. Go for the basics, a simple white tee or plain white shirt and match with a great knit. The Scandi's are known for their uncomplicated style and most likely you'll see them in cool tonal monochrome but when it comes to seasonal pieces they've got that look down.

Not to be seen in head-to-toe Gucci, brands that will help you accomplish this look are H&M, Weekday, Cheap Monday, COS, Arket, Monki - the list just keeps growing and growing thanks to the popularity of the style.

 Key words you need to remember if you're going to master this look is sophisticated, comfortable, laid-back, stylist, minimal and easy to wear.

Keep it simple and you've got this look down.