Thursday, 1 June 2017

Nike's 'BETRUE' Collection


 Nike has released a new collection where all the items, clothing and footwear, all celebrate the LGBTQ community.

The BETRUE collection features four new pairs of trainers, workout tops full of inspiration slogans and socks all rainbow-inspired.

Launched in 2012 as a small movement among some of the sportswear brand's employees, the idea has since expanded into a full on collection that "supports inclusion on and off the field of play."


"The key for us was to create something that people could unite around to show their support for LGBTQ athletes," said Nike's LGBT Network leader Robert Gorman.  

"Sporting your rainbow in the gym or on a run became a way to feel like you belonged to something larger - you were connected to being 'out' or being an ally. The rainbow has and always will be incorporated into the BETRUE product in some way."

Since 2012, the brand has donated over $2.5 million to LGBTQ causes and even set up their EQUALITY initiative, "which Nike encourages people to take the fairness and respect they see in sport and translate them off the field."

 And the best thing about the collection... everything incorporates the symbol of LGBTQ, the rainbow, in one way or another.

We're already eyeing up the various pairs of trainers. 

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