The September Issue

  

The September Issue, the biggest and most influential issue of the year is almost upon us. Year after year we see the biggest names grace the covers of every magazine out there but do we really know why?

September in the fashion world is pretty much the January of the year. We say goodbye to the Summer and look ahead to a fresh start. New collections, new campaigns, everything has a certain buzz around it. It's almost like going back to school.

Made famous, if you like, by the feature film The September Issue back in 2009, which followed American Vogue making their legendary issue with Sienna Miller on the cover. The September issue has been a big deal for much longer than we thought.

 

Fashion historian Judith Watt from Central Saint Martins has written for British Vogue in the past and she comments on how the issue was bigger in the past that it is today.

"It is traditionally the issue that showed the forthcoming collections. And in a time when women were more conventional with their style, this was their bible."

"Vogue was doing this from 1909 until about the 80s or 90s and showed all the couture styles from the prestigious fashion shows around the world."

 

"You wouldn't be looking at the magazine to buy the clothes though, you'd be looking at the new dressmaking patterns and then make them yourself."

Watt believes that in today's society "it is famous because of the film."

These issues can be known to push the boundaries so as usual it'll be interesting to see who the Editor's have chosen to make their magazine stand out from the rest.