Thursday, 29 June 2017

Trending: ASOS


ASOS hasn't been photoshopping their models as of late and everyone is so here for it.

Swimsuit season is almost upon us and we're currently seeing bikini's, swimsuits, kaftans, all the necessities for the beach take over our favourite online sites. Nothing out of the ordinary. But one site that has caught the attention of the masses is ASOS because if you look closely you'll see that they have stop photoshopping models stretchmarks.

Considering we're so obsessed with looking perfect and reminded everyday by advertising campaigns that we should be flawless and how to get the best skin possible etc, this is something to shout about.


One of the firsts to notice was a woman named Amy who tweeted the above photo of a model wearing a Pull 7 Bear bikini with her stretchmarks on show for all the world to see.

Writing that the model looks amazing, the tweet has gained over 20,000 retweets and 81,000 likes.

Finally, we're getting to the stage where stretchmarks can be celebrated and not a thing to hide. This will help others to see that everyone has 'flaws' and that we no longer need to be insecure about them.

Well done ASOS!





Wednesday, 28 June 2017

Model Call


Looking for experienced e-commerce models


Send over any images and measurements to NOW!



E-commerce for Gina Bacconi with Katherine


London Rooftop Bars

Now that Summer is somewhat here - this week is most definitely an expection - it's time we get out of the pubs and make our way to the rooftop bars to soak in the sun, have a drink and enjoy the views of London's skyline. We've put together a list of some of the go-to rooftop bars that will fuel your cocktail cravings and provide some of the best snacks and food in town.

Frank's Cafe, Peckham
Not the most glamourous of locations, Peckham's go-to bar can be found on a multi-storey car park is worth the hike just to see the panoramic views of South London. Throw in the pop-up restaurant and cocktails, beer and wine and it's the perfect place to spend a sunny afternoon. Despite the fact that it only has a little cover, the view is all worth it. And for those in the know, it's all about the staircase to the top - that's all we're saying because you have to see it to believe it.

Pergola on the Roof, White City
 Back for a second year, Pergola on the roof returns as 'a vision of New York's The Hamptons - palm trees, four restaurants, two bars, sunshine and escapism.' If you're looking for an afternoon with a bit of class then this is the palce for you to be seen. Instagram you way around the 100 feet bar and enjoy the skyline of West London.

Sky Garden, Aldgate
Not quite a rooftop bar but the setting is just as good. Located on Fenchurch Street, in the heart of the city, make your way up 35 floors of the Walkie Talkie and you'll enter a breath-taking garden with the most amazing views. The Sky Garden itself has three storeys of landscaped gardens full of South African and Mediterranean plants, observation decks, an open-air terrace, two restaurants and of course, a bar. The only thing that can be a bit of a nuisance is that you have to book a 90-minute timeslot at least three days in advance.
Roof East, Stratford
The ultimate family-friendly playground experience, this rooftop really does have it all. Social Fun and Games club, the first urban lawn bowls to hit London, roller disco, batting cages, rooftop film club, crazy golf, food, drinks, the list is endless. A place for everyone to enjoy.

 The Magic Roundabout, Old Street
Literally located in the middle of Old Street Roundabout and found via a secret staircase in the tube station, if you didn't know about it, you'd walk past it everytime. Open all year round, the best time to go is obviously when the sun is shining and the drinks are flowing. Offering award-winning street food, cocktails, craft beers and guest DJ's from thoroughout London, this is the perfect spot to go after work on a Friday evening.

Tuesday, 27 June 2017

Trending: Socks

Remember when you got given a pair of sparkly socks for Christmas and complete disappointment took over and you had to hide your facial expression and pretend you loved them? Yeah, us to. You might as well have received nothing because that was everyones attitude towards socks.

Oh how times have changed because to be honest, the thought of new socks is one of utter excitement as socks are a big thing in the world of fashion.

Brought back into popularity by the one and only Gucci - who seems to be setting all the trends - the powerhouses crystal-embellished, logo-monogrammed socks were the star of the show at their recent Resort 2018 collection.

It's pretty obvious that socks have become a big thing both on the runways and the high street - take Topshop for example, they're socks have always been on point, from sassy emoji socks to Disney socks, they've been the high street front runner for some time but the popularity of the masses is only just happening - both for women and men.

"It became a trend at Gucci," says Chelsea Power, a buyer at, who states that the e-commerce site has seen quadruple-digit growth in the sales of socks in the last two years. 

"Two years ago, there were absolutely no socks at Gucci. Designers now understand that it's a big opportunity in the same way that sunglasses are - it's accessible for those who can't afford a runway look but also appeals to those who want the full runway look."

We've known for a long time that men are the ones purchasing socks as they are the perfect way for them to express their individual style.

"Due to the rise of sportswear and sneakers from brands, it has meant that the athletic sock has come to the forefront of men's style from a fashion point of view," says buying director at Mr Porter, Fiona Firth. "With trousers and jeans, as well as shorts, getting shorter, socks are becoming increasingly more important in order to complete the look."

Adding to the conversation, Donna Wallace, accessories editor at ELLE UK says, "essentially we're all wearing the same shoes now - Stan Smiths, Converse, Vans, Nike - so it's a great way to dress your footwear differently."

Deemed a fashion faux-pas, socks and sandals, they are now a go-to for those in the know.

"Now you have slides and socks, which is very much a look," Wallace adds. "'Normal' is a fashion reference and bad taste has become good taste. It's all about the high-low mix."

This look might not be for everyone, but it's a perfect way of expressing your style if your not one to go out of the box.

Get down to your nearest Topshop, Topman, Primark, New Look - there's bound to be something for everyone and you'll have one of the biggest trends nailed down to a T.


On the way to fits with Toni

Monday, 26 June 2017


We've got a new video over on our YouTube channel... go have a watch NOW


Thursday, 22 June 2017




We're looking for 6 months pregnant fit models for swimming shoot/filming.

Send your images and measurements to 



Thursday fits with Dani


Balenciaga's New Shopper

 Have you been looking fot the perfect shopping bag to carry around whilst you have a little bit of retail therapy because you can't be bothered to spend 5p on a carrier bag?

Well look no further, that is if you've got £1,100 to spare, because Balenciaga are back at it again with there weird and wonderful bags.

Looking identical to the free bag you get when you purchase something from Balenciaga, the off-white leather tote is made out of white calfskin with black nappa leather handles and a double-zip fastening.

Released as part as the brand's 'Colette Takeover', surprisingly the bag is already sold out.

The takeover also features several other special edition products from the fashion brand such as a $11 lighter and a $22 sleep mask - all the necessities that a girl could dream off.

If you've got a spare grand lying around and fancy splashing the cash on a pointless item then bad news, you'll have to wait. As the bag has already sold out you'll have to sign up for the waiting list and wait to be notified.



Checking in for a full day of fits


Wednesday, 21 June 2017



Happy #nationalselfieday from Micah


Meet Coco

Meet Coco.

The six year-old Instagram sensation with over 100K followers who is so stylish that she attends all the fashion shows and parties that any person in fashion can only dream about attending.

  Ever since she was a baby, fashion has played a bit part in her life. Her parents, especially her dad, have been bringing clothes from all over the world to stock their vintage clothing boutique, Funktique Tokyo, in the heart of Harajuku, and naturally she get's first pick.

Picking her own outifts since the tender age of two, Coco's style hasn't gone unnoticed.


Her mum, Misato Hamamatsu, says her style is a combination of fashion and art, featuring a whole range of designers from Supreme to Comme des Garçons.

 'Every time she received her clothing packet present from her dad she was so happy, and gradually developed her love for clothing,' Misato said.

'She gets noticed by young Japanese kids and foreigners who have seen her Instagram,' her mum speaking to Daily Mail Australia.

'She enjoys being noticed, and all the attention gives her lots of energy and motivation.'


And it's not just the attention she loves, she enjoys the whole process of creating her individual style, from choosing the clothes to styling the look and the most important part, nailing the pose.

 Quite possibly the coolest six year-old we've ever come across, it would be a dream to meet this little girl but for now all we can do is sit back and scroll in envy.


Behind the scenes of our new website shoot!

Coming soon...

London Uprising


Cause every office needs a good coffee table book


Especially when this one features two of your models


Happy Hump Day


Happy 'bump' day


... another preview of our new website shoot


Monday, 19 June 2017

Neon Moon


We all know that shopping for bras can be a pain in the neck. Always having to make sure you're wearing the right size and getting re-measured every six months. Or finding a bra that is just perfect but isn't available in your size. 

The struggle is so real - especially when it comes down to sizing.

So when we heard about the British brand that has completely scrapped sizing charts we were so here for it.

The lingerie brand, Neon Moon, has taken a different approach to sizing; instead of using the standard sizes of S, M, L etc. their bras and knickers come in Lovely, Gorgeous, Beautiful, Fabulous and Stunning.

Founder and CEO Hayat Rachie told Bustle: 'Most of the time people are reduced down to a mere number on a measuring tape, and at Neon Moon we recognise that so much pressure is placed on people to fit a certain size, a certain norm.'

'But why not compliment yourself and say, 'Hell yeah I'm a size beautiful!' rather than judge yourself on whether you've gained or lost inches - it's about having fun in a body positive way.'

And that's not the only reason to love Neon Moon.

They care about their impact on the world and take responsibility for their actions. With their 'We Give A Sh*t!' campaign - photoshop-free, sexualisation-free, objectionification-free and sweatshop-free., the brand hopes to do the right thing for not just the world but their customers.

Finally a new lingerie brand that we are so up for trying!



In the fitting room on this beautiful day with Diana




Gillian fitting outerwear for Burberry in the book, London Uprising: Fifty Fashion Designers, One City




Kayla in the Alice Temperley studio 

Friday, 16 June 2017

London Uprising




Two of our models have been featured in London Uprising: Fifty Fashion Designers, One CityπŸ’› 

Go get your copy now!  



Here comes the boys




Fit Div's gone global again...πŸ‡¬πŸ‡·
Alena representing FD all the way in GreeceπŸ’™

Thursday, 15 June 2017

Butt-less Jeans


Fashion is a weird and wonderful world. Every day there's something new that grabs our attention and today is like no other.

On this beautiful Thursday, we bring you the butt-less jeans.

Oh yeah, jeans without the bottom section are apparently a thing in the world of high fashion.

And they could be yours for a hefty £445.

Brought to us by the brand Y/Project, the jeans feature button-up/popper style, that are so on trend right now, suspenders and a denim waist belt - just like you're average pair of jeans minus the key area.

Would you be up for wearing these? If you were, where on Earth would you even think about wearing these?

Maybe on your big girls night out, round a friends for a cheeky BBQ or just on your average Monday?

Who knows?

We just can't seem to keep up with all the different styles of jeans as of late. First we had clear plastic jeans, zips on the bottom then we saw jeans with only one leg?

There truly is no limit these days.

Tuesday, 13 June 2017

Girls United

Ella Rose, Amelia Sage and Sela Eve aren't you're typical 11 year-olds. They aren't at the toyshop every Saturday picking the latest Barbie to play with. They're into Star Wars and action figures and they want the world to know that this is more than acceptable.

Annoyed at the fact that it's not socially acceptable for girls to be into boys stuff, the girls have taken their dislike with the 'pink/blue gender divide' to a new level and launched their very own feminist website.

Called 'Girls United' with the streamline, 'Because girls are more than just cute and cuddly,' the website was set up to "level the playing field between girls and boys and prove to companies that both sexes can, and do, have interests beyond their typical stereotypes."

And the best thing about it? Everything about the site is done by the three girls - written, edited and published. There really is no limit with these girls.

Speaking to, Ella said the idea came about to "change the way people think about what a girl is."

"We started the site because we really didn't like all the gender bias we were seeing," Ella says. "I got the Star Wars Monopoly set for my birthday and, even though Rey is the main character, she wasn't in it. That made me really, really mad."

"I love Star Wars, but all the clothes are pink and I hate that."

On the site, the girls from New York, have set up a 'stories' section, dedicated to the tales of angered young girls and how they are sick and tired of the colour pink being the only choice for girls.

Founder Ella, finds that its down to the marketing and how that it "shows girls that they should only like this colour," and that the campaign sends out the message that they "won't like something unless it's pink, which isn't true."

And it's not just a website for girls. The founders want the site to be all inclusive and that's why they recently incorporated a "boys perspective" section.

"If people see that it's only girls on the site they will think we think girls are better than boys, or that if you are a feminist you think girls are better than boys - but that's not true," explains Ella. "Also, gender bias can affect boys as well, if they don't fit into the mould of what a typical boy is supposed to be."

As for the future of Girls United...

The three girls are still accepting story submissions and hope that one day their message of equality will help "push people to finally treat women and girls in the same way as men and boys."

"We think girls and boys should be equal," said Ella.

"We hate this unfair situation and urge all girls to be themselves despite what their surroundings tell them."

Mermaid Cafe of your Dreams

In recent years it seems the world has become obsessed with mythical creatures and all that glitters. Unicorns and mermaids are at the forefront of this obsession. Every retail shop you enter you are bound to see something that has either a unicorn or mermaid on. Even with hair and beauty - mermaid hair has become a huge hit. The world has gone mythical mad!

I'm not a huge fan of either of these, but I'm not going to lie, whenever I was a child and I went swimming, I would most definitely pretend I was a mermaid and swim about with my stepsisters all day long.

For those who still would love the chance to become a mermaid, there is hope.

You could visit, Mermaid Island Cafe, the mermaid-inspired dessert cafe of your dreams and revel in all things mermaid.

The only problem, it's all the way in Pathum Thani, Thailand.

So what makes this cafe so special?

Well, as soon as you enter the shop you're presented with your very own mermaid tail to wear as you make your way through the ocean-themed cafe.

And if that wasn't enough, just wait until you see the menu.

Just as colourful as the room itself, the menu is full of mermaid inspired deliciousness - rainbow waffles, slushy drinks and mermaid tail cupcakes! 

This place has thought about it all! And we can only image the popularity, what will all the students that make their way across the world to the island post university.

The aesthetic is everything and we want to go NOW!

Brows on Fleek

Are you heading to a festival this year and wondering how you're going to manage maintaining your eyebrows? 

What happens if it rains and you've spent a good 10 minutes perfecting your brow and half way through the set of your favourite artist, you find your brow slowly starting to drip off? The ultimate eyebrow disaster!

Well, Benefit has thought of quite possibly either one of the smartest or dumbest ideas out there. The drive-thru brow bar.

Situated just outside of Glastonbury the beauty brand shall be giving away free Benefit products and brow waxes with the first ever brows and beauty drive-thru.

For two days - Wednesday 21st and Thursday 22nd June) you can get your brow fix. 

Worried you'll miss out on the music?

They've got that covered too. Whilst you wait to get your brows done, Benefit will provide DJs to keep you entertained.

And that's not all. If you post a selfie with your gift along with the hashtag #BenefitBrows, you could be in with a chance of winning a year's supply of cult Benefits products!

Get yourself down to the beauty drive thru ASAP...well as soon as it opens!

Just don't forget about the festival..


Summer vibes from Dani


Monday, 12 June 2017



The beautiful Beata


THE Summer dress

Still looking for that perfect dress for summer? Are you fed up of looking at every website out there? Well look no further, because we have found the ultimate summer dress.

We give you the dress made entirely out of straw hats. 

Brought to us by fashion brand Jacquemus, the dress is on sale for a reasonable £2,295..

You could be the center of attention in this number, and not to mention, you'll definitely be protected from the sun.

If this the dress for you then you better act fast because for some bizarre reason there is only one dress left in stock on the brand's website.

We're not entirely sure how this dress would go down if you were to rock up at the beach. How would you even sit down in this? Would the straw just itch like mad and you'll come away with not just an odd tan line but some straw rash?

Either way, we're very interested in this dress. Can someone please buy it and let us know everything!