It's no secret that brands all have different sizing compared to one another. You might be a comfortable size 8 in jeans at ASOS but Zara you're looking more like a 10. Each brand is different and we're okay with going up one or two sizes that we're used too. But sometimes it can get a bit ridiculous.
One woman has taken to social media to call out H&M for their sizing that she says is 'damaging to women's self-esteem.'
Lowri Byrne, 22, recently paid a visit to her local H&M, found a dress perfect for summer and decided to try it on. Grabbing her usual size 12, she ended up having to go up not just one size but multiple sizes and it still did not fit. Upset and slightly embarrassed by the whole experience she took to the brands Facebook page to post about the incident.
Reading "I'm a size 12 and small busted and today in a H&M store I had to ask if this dress came in a size 18 (it didn't...)." she explained. "The dress I have on in these photos is a size 16, and I could barely breathe. Not only was this annoying because I wanted to buy this dress, but so many women take what size dress they buy to heart. If I was one of these girls (thankfully I'm not) requesting a size 18 dress would seriously devastem me!"
Making matter worse, when she went to ask a store assistant about the sizing, the assistant apparently told he, "ahh yeah you have to go up a couple of sizes with these."
With over 3,500 likes and more than 500 comments all of which are women commenting about similar experiences, it's about time this issue has gained some attention.
And this isn't the first time that someone has had an issue with H&M's sizing.
When Ruth Clemens, a normal size 12, found that she couldn't even button up a pair of size 14 jeans from the Swedish brand, she'd had enough.
"It's already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small? she wrote. "Am I too fat for your everyday range? Should I just accept that accessible and affordable high street and on-trend fashion isn't for people like me?"
The brand did get back to Byrne's post and released this statement:
"H&M hugely values all customer feedback. It is only ever our intention to design and make clothes that make our customers feel good about themselves, any other outcome is neither intended nor desired. H&M's sizes are global and the sizes offered in the the UK are the same in all 66 markets in which we operate in and online. As there is no global mandatory sizing standards, sizes will differ between brands and different markets. Our dedicated, in-house sizing department works according to an average of the sizes and measurements suggested by the markets we operate in. H&M sizes are continually reviewed by our in-house sizing department."
This probaly isn't the response that Byrne was looking for and doesn't exactly explain why we have to go up several sizes - we've even been there!
But looking at it from a fittings perspective, the brand is based in Sweden and probably the fit models used are all Scandinavian and they are built completely different to the average UK woman. This still doesn't justify why women should feel humiliated when they're just looking to treat themselves to something new.
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