Neon Moon

 

We all know that shopping for bras can be a pain in the neck. Always having to make sure you're wearing the right size and getting re-measured every six months. Or finding a bra that is just perfect but isn't available in your size. 

The struggle is so real - especially when it comes down to sizing.

So when we heard about the British brand that has completely scrapped sizing charts we were so here for it.

The lingerie brand, Neon Moon, has taken a different approach to sizing; instead of using the standard sizes of S, M, L etc. their bras and knickers come in Lovely, Gorgeous, Beautiful, Fabulous and Stunning.

Founder and CEO Hayat Rachie told Bustle: 'Most of the time people are reduced down to a mere number on a measuring tape, and at Neon Moon we recognise that so much pressure is placed on people to fit a certain size, a certain norm.'

'But why not compliment yourself and say, 'Hell yeah I'm a size beautiful!' rather than judge yourself on whether you've gained or lost inches - it's about having fun in a body positive way.'

And that's not the only reason to love Neon Moon.

They care about their impact on the world and take responsibility for their actions. With their 'We Give A Sh*t!' campaign - photoshop-free, sexualisation-free, objectionification-free and sweatshop-free., the brand hopes to do the right thing for not just the world but their customers.

Finally a new lingerie brand that we are so up for trying!