Last year, Amazon, was declared as the biggest clothing seller online - which came as a surprise to us too! Mainly selling third-party brands, the site has ventured into the world of fashion a little further with their very own clothing brand.
Set to take on the likes of Zara and Mango, Amazon has launched their own in-house label, Find, consisting of a 500-piece collection of womenswear and an additional 200-piece of menswear.
Find takes inspiration from the biggest, on-trend and most sought after brands such as Off-White, Balenciaga and Vetements.
"We take inspiration from across the glopbe to deliver both key pieces and great basics our customer can wear their own way. We are focused on delivering exciting new items every week," says director of Find, Glen George.
Already available exclusively in the UK you can get your hands on both clothing and footwear and take advantage of Amazon Prime too. And if you're thinking that it's just going to be cheap and low-quality, then think again.
According to the Telegraph, "What might surprise the fashion industry is that Amazon's collection isn't a bargain-basement attempt to undercut rivals on the price of basic T-shirts. Instead it is challenging rivals with more fashion-forward itmes: patent boots cost £56, high-waisted skinny jeans are priced at £26, while a checked blazer is £40."
From what we've seen sp far, Find looks like they mean business and we're already eyeing up those pink sock boots.
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