#AShapeForEveryShape

 

Everyday we're reminded on how we should look and what's the best way to achieve our 'perfect' body. It can get a bit too much. So when we stumbled upon Figleaves latest campaign, #AShapeForEveryShape, we were able to breathe a sign of relief.

Online lingerie retailer, Figleaves, latest AW17 collection campaign is all about encouraging women to embrace their shape, whatever their dress size. 

With curves and bodies that many of us can relate to, the campaign features models Soleil Huscher, Laura Wells and Christine Sofie.

 

A step in the right direction and forever pushing the call for mroe diveristy, the retailer went on to ask the models behind the campaign what made them feel confident and how attitudes towards size in the industry are changing.

Soleil Huscher

Q. What are your secrets to feeling body confident?

It's when I don't compare myself to others when I feel most confident.

Q. Have you noticed a change in the industry in terms of different body shapes and size diversity?

I've definitely seen a change in terms of different body shapes, skin colours, ages and interesting looks. I love that you see more diversity in ads, campaigns and TV. Social media has been a great platform for introducing and sharing more diversity in the fashion world. I do believe there's still a way to go. Especially in high fashion, there's a lot of pressure on girls to be very skinny.

Q. What's the number one beauty tip you live by?

Smile a lot! It makes you glow, puts you in a good mood and people just look way more beautiful when they smile.

 

Laura Wells

Q. What is the best piece of advice you've been given?

The best piece of advice I was given is 'be the change you want to see.' I try to practice this everyday in order to leave a minimal footprint and ensure the environment will be healthy and beautiful for future generations.

Q. What does sexy mean to you?

 To me, sexy is confidence. It is being authentic, giving back to the planet and those around you and doing the things you want regardless of societal norms or stereotypes. Be you!

 

Christine Sofie

Q. Have you noticed a change in the industry in terms of different body shapes and size diversity?

I think everybody has noticed the wave of change that's on the move. To be quite frank, I'm really over talking about shapes and sizes and straight size and plus size. Why can't a model just be a model regardless of the size and shape.

People tend to have this need to catergorise everything - it's easier with vegetable and foods - don't do it with humans, because we are all different.

I wish we would stop talking about "plus" as a negative thing. Plus is usually positive. You have a plus in your account, if you're plus anything it means you have extra, enough to share, which usually is a great thing. In Denmark, we have a saying; "Hey, you're so extra/plus" it means that you're really cool or looking great.