Tuesday 27 September 2016

Vogue.com slams bloggers

 
(Image: Vogue Japan)

 Vogue.com's editors published a recap of Milan Fashion Week on Sunday night, which reflected on their favourite collections from Gucci to Versace and Prada, along with the overall experience of their time in the fashion capital.

But most of that round-up involved an open and rather hostile reaction to the presence of fashion bloggers.

Sally Singer, Vogue creative digital director started things off by telling bloggers to "find another business, you are heralding the death of style." Vogue.com chief critic, Sarah Mower then followed suit calling bloggers "pathetic" when it comes to having their picture taken outside fashion shows. Others went on to call bloggers efforts "pretty embarrassing" and even pressuming that bloggers don't know what else is going on in the world, asking them if they have even registered to vote.

It didn't take long for the blogosphere to react, with pioneers of the blogging world, Susie Bubble and Bryanboy to voice their opinion. Bubble said, that the relationship between editors and advertisers are no different than the relationships between bloggers and brands, and continued to say that the fashion industry has been saying this for years.

Bryanboy added that the editors are going for the "easy target" and it's not just street style that bloggers do. In response to the editors "find another business" comment, street style is only a fraction of what they do; some of the world's biggest blogger run multimillion dollar businesses - clothing lines, campaigns and even collaborating with brands and designers. 

What the editors over at Vogue.com need to remember is there's a reason why the bloggers are outside fashions shows... it's because the designers want them there and realise the power they have. To put down the work that they do in the way that they have is nasty and like playground bullying. They shouldn't be putting down others work especially in an industry which is so hard to crack, they should be celebrating the work and the hustle they do.

Doesn't Vogue.com have a street style section anyway...

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