Tuesday 28 March 2017

Perms...they're back!


THE look of the Eighties and the go-to look for celebrities such as Madonna and Olivia Newton John is making a comeback. Yes, you've guessed it... the perm!

The back-combed, frizz look that dominated the decade has managed to make it's way back as one of the biggest beauty trends this season.

According to Matrix SoColor celebrity stylist George Papanikolas, the hair dressers in Los Angeles has seen a surge in clients wanting that natural wave.

"The perms trend back in the 80's had extra volume, tight waves, curly bangs, and lots of hairspray paired with a scrunchy or headband," says Papanikolas. 


These days its about the beachy look, surfer girl, like you've just emerged from the se and got that wet look down. Think Kimmy K at the  MTV Video Music Awards back in 2016 - the effortless, tousled effect.

"It's a great look to get an air-dried finish and a great way to give straight hair a soft bend and movement without additional heat and styling time," Papanikolas said.

Now all we need is that golden tan to match.

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