American discount retailer Target have just released their SS17 swim campaign shots and they're everything we could have wished for in a swimsuit campaign.
Untouched, no filters, no photoshop, stretch marks and all, the images stars four models who perfectly represent different body types. All wearing the same type of swimwear, the campaign shows that you don't have to look a certain way or have a specific body type to pull off a two-piece.
"Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices. We loved working with these women because they embody confidence and inspire others to embrace and be proud of who they are, regardless of their size or shape," Target spokesperson, Jessica Carlson said in an official statement. "it was important to us to use photography that represented their true beauty, without filters."
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