Coded Couture

 

Introducing the world's first data dress..

 Now you may be wondering what does that actually mean? What on earth is a data dress? Well this is the dress where technology and fashion have become one.

The masterminds over at Google have partnered with fashion label Ivyrevel to create the world's first data dress created with a smartphone app. Yes, a smartphone app! How does this work you're probably thinking? Well, we've got that answer too..

With a new innovative program called, Coded Couture, the app tracks and monitors your daily activities and lifestyle to design a bespoke dress from Ivyrevel. Founders of the brand, Kenza Zouiten and Aleksandar Subosic have been in development with Google for more than and a year, and it seems that their hard work is starting to finally pay off, as the app is ready for download.

At the moment, both the app and the dress are not available for the public, as it is being tested out by influencers and bloggers. With the app to be available to every day folk at the end of the year, it'll be exciting to see everyone's unique creations.

At a steal of $99, the dress is affordable and tailored just to you - so you won't have to worry about whether or not someone stole your look. Available in a range of colours, embellishments, materials and silhouettes, the possibilities of this dress are literally endless.