Is the UGG boot making a comeback?

 

(Image: UGG/Ben Rayner)

Our favourite Winter accessory of the early noughties is making a comeback thanks to none other than style icon, Alexa Chung. The Australian brand has called upon Chung as art director for the brand's first-ever creative partnership. 

To celebrate the launch of the new and improved, Classic 2.0 boot, Chung and UGG have teamed up to for the latest campaign to produce a series of portraits of women who work within the creative industry. Going for a more modern take on the boot, the campaign offers an "inspirational vibe that celebrates individual style and a modern-day wardrobe."

 (Image: UGG/Ben Rayner)

"I've always appreciated classic items of clothing, and always been drawn to things that have a perennial appeal and I would say the UGG boot possesses that quality," says Chung.

But there is some bad news that comes with this announcement. You can say bye bye to the original, as UGG has decided to completely stop production of the original boot. The new UGG boot will have the classic design but will come with a new waterproof finish. All Classic 2.0 boots have been treated with a special waterproof finish to protect from stains, snow, rain, Pumpkin Spice Lattes, the list is endless.

 Will this bring UGG boots back to the mainstream? Will our guilty pleasure finally be acceptable to wear outside the house? Only time will tell...