Nude for All

 

(Image: Naja 'Nude for All' campaign)

The beauty and fashion industry has finally listened to our cries! The two industries have started to make moves to tackle the white bias in their products and campaigns. First, Christian Louboutin released a range of nude pumps - for all skin tones, from porcelain to deep chocolate.

Now, lingerie brand, Naja, has brought out a collection of underwear available in seven different shades. The 'Nude for All' range was created when Naja CEO, Catalina Girald, was watching the 2012 London Olympcs and saw black gymnast Gaby Douglas wearing nude pumps that didn't match her skin tone.

To create the collection, Girald turned to make-up as an inspiration for the base tones. From there they created 23 shades and then brought in real women to help narrow it down to the seven shades.

The campaign stars 10 ethnically diverse women modelling the styles. The women featured all have varying body shapes and careers - real women.

"Our criteria was 'women breaking the mould,'" says Girald, "It's time fore people to have shoes in different colours. And leotards. And lingerie."