You're probably all aware from reading our previous blog posts that we're all about body confidence and postivity and the real definition of 'perfect'. So when we came across New Zealand-based lingerie brand Lonley and their recent campaign of unretouched images, we just had to share!
The AW16 campaign featuring "nine female powerhouses" - from designers and stylists to models and photographers, as well as the photographers own mother - shows us exactly what it means to be real as they haven't been Photoshopped in the slightest.
"Our campaign serves to celebrate individuality," Lonely's founder and designer said in their press release. "Through intimate portraits of nine, inspiring women, we celebrate our differences, our different ages, our different bodies, our different stories and the differences that make us who we are."
"I just want women to accept who they are and appreciate what they bring to this world and very importantly be proud of what they look like - any size or skin colour," says Zara Mirkin, who styled the shoot.
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