"Happily the fashion industry is becoming more diversified and that is wonderful" says British Vogue editor, Alexandra Shulman, as the magazine powerhouse launches 'Real Issues', their 'model-free zone.' Instead of our favourite supermodels covering the pages, the latest designer clothes for the November issue will only be worn by 'real' women.
"I feel strongly that women who are in positions of authority or power, or who work in professions should be able to indulge their interest in clothes and fashion without it seeming frivolous or that they don't care about their jobs enough," Shulman told The Telegraph. "In this country there is still a stigma attached to clearly enjoying how you look and experimenting with it if you are a woman in the public eye."
Shulman has gained a reputation throughout the years for encouraging the industry and designers to become more open-minded about the use of models and how their collections are shown. A few years back the magazine featured a section called Vogue Shapes, which celebrated women of all shapes and sizes. In 2009, she addressed designers tiny sample sizes they were offering for shoots, saying it was leading to models getting "unhealthily thin." Shulman is calling out designers and their representatives once again, "I was also frustrated by a few designer's PRs choosing only to lend their clothes if they approve of the appearance of the subject to be photographed rather than what they did."
And it's not just Vogue that has realised there is a change happening. Back in September, H&M released their Autumn Winter 2016 ad which looks at what it means to be a lady. From curvy ladies, older women, androgynous girls, muscular females, different sexualities, ethnicities, the list is endless. It's playful, revelant and sends all the right messages to young girls and the industry.
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