Fur - one of the most controversial topics in the fashion industry - is making headlines once again as anti-animal cruelty charity PETA - along with young London designers, including Molly Goddard and Shrimps designer, Hannah Weiland - have penned a letter to Central Saint Martins, urging them to not use fur.
"As future designers, students at Central Saint Martins have a unique opportunity to influence the next generation of consumers by embracing the trend towards cruelty-free fashion. Already, many consumers are turning their backs on wearing fur, and the dying fur industry is desperately trying to keep itself visible by pushing pelts on up-and-coming designers. We, the undersigned, urge you not to give in to industry bribes and incentives."
A rather 'tame' tactic compared to their previous ones in order to stop the use of fur; their famous, 'I'd rather go naked than wear fur', has seen the likes of Eva Mendes, P!nk and Olivia Munn strip off to campaign against the use of fur.
"Whether you consider yourself an animal advocate or just someone who loves to create stylish, cutting-edge clothing, we urge you to make a powerful style statement by being part of the trend towards compassion in fashion."
Armani, Calvin Klein and Ralph Lauren have all ditched the use of the material within their designs this year. Does it look like the industry is finally moving on from fur?
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